Tiled

What is a Microapp?

Darrell Swain
CEO at Tiled
May 24, 2019
October 12, 2021

What is a microapp?

For the past several years, organizations have been talking about the “digital transformation.” This looks like leaders replacing outdated processes and practices for everything from accounting tools and ERP systems to AI, automation, and beyond.


The reason this has been so important lately is due to expectations of younger generations entering and leading the organization of the future. That is, as millennials and Gen Z make up a larger percentage of the workforce, their demands become more important for businesses to adapt to an evolving landscape, with trends like the “customer experience” and “employee experience.”

Add to that the pandemic that forced organizations to go digital or die overnight, and it’s easy to see why the digital transformation imperative has grown so rapidly. That’s why Accenture research has shown that digital leaders “are growing revenues 5x faster than laggards today, versus only 2x faster between 2015 to 2018.”

One area where digital transformation has yet to fully take hold, however, is with content. Think about it: You often read about digital transformation via a 30-year-old technology, the PDF. Isn’t that ironic?

This is a critical point. This is also why microapps have become so important in recent years.


So, what’s a microapp? A microapp is an interactive content platform built for the new age of communication. The no-code story builder lets teams create, share, and edit their content anywhere, anytime, with actionable analytics to scale their impact. It can be formatted for mobile applications as well as desktop viewing.


Some say that microapps are specialized software applications that complete a very specific task, like approving expenses or forwarding help desk tickets. The term also has applications in architecture, front-end engineering, and what some call “microservices.”


However, we define microapp as an interactive, no-code content platform for modern, digital storytellers.

We’ll cover this in more detail in a bit. But first...


Experiential content wins in the age of overwhelm.

It feels like everyone is stressed out of their minds, overloaded with information and too many to-dos. Data usage has exploded exponentially in recent years: Every day, an estimated 320 billion emails are sent, at least 95 million photos are shared on Instagram, and 500 million tweets are published.


There are more notifications, pings, and collaboration software at work than ever before. Large firms use an average of 129 apps, with 10% of businesses using more than 200. It’s a lot to keep up with, overwhelming employees everywhere.


Know how to cut through all the noise? Interactive content. You need to create an experience with your content.


One study by Demand Metric found that 45% of users rated interactive content as “very effective” at educating buyers, whereas only 6% believed traditional content was as effective.


However, some would argue that creating interactive, experiential content is hard, especially content that’s personalized for every audience across the enterprise — from sales and marketing to creative, HR, and more. But it doesn’t have to be.


You simply need a solution that is accessible, engaging, and effective.

By accessible, we mean you need something to produce interactive content with a drag-and-drop, easy-to-use platform, without an army of developers.


By engaging, we mean something that grounds viewers in context, develops a conversation, and creates clarity from chaos.


By effective, we mean something that deploys engaging, interactive content anywhere — in a presentation, on a website, or on any customer, sales, marketing, or HR platform you have — and then measures the impact to finally connect content to outcomes.


That’s
why we created the microapp. Welcome to a new world of content.


What’s a microapp?

What’s a microapp? Great question.


A microapp is an interactive content platform built for the new age of communication. The no-code story builder lets teams create, share, and edit their content anywhere, anytime, with actionable analytics to scale their impact.


Microapps provide a way to share visual content with your whole audience without using any code. Here’s what you need to know:


Microapps can be designed in any design tool and brought into Tiled to add interaction, videos, and more in our drag-and-drop builder — no code needed.


They can be shared anywhere on the web. Unlike a mobile app, your users don’t have to download anything to use them. You can send a text or email, generate a link for social media, or grab an embed code, all in Tiled.


Microapps give you insight into activity. Use our engagement insights to understand your content ROI and see your most engaged users.


And because microapps are so flexible, you can use them for just about anything that can be improved with interactive visuals. They’re beloved by sales teams who have replaced their brochures, marketing teams who have gained new insights, and HR teams who are training their employees better than ever, just to name a few.


Check out some examples of microapps our customers have built.


If you’re looking to scale your digital transformation efforts into the world of interactive, experiential content, there’s no better tool than Tiled.

Want to learn how enterprises everywhere are using microapps for all their content needs? Get in touch with us at tiled.co.

Topics
Microapp
Sales
Sales Technology
Marketing
Brand Experience
Engaging Audiences
Tiled
Darrell Swain
CEO at Tiled
Darrell Swain’s passion for innovation, technology, and entrepreneurship inspired him to launch Tiled in 2016 with some founding partners. As CEO, he oversees every aspect of the company's strategy and success. Darrell has a history of successful startups. As co-founder of Lucid Chart, he led its growth from beta to hundreds of thousands of active users, securing the financing and developing the product along the way. His vision of Tiled has pushed our product and our company to new heights and new successes.