Design

How to Create Interactive Content with Built-In Wow Factor

Ty Nilsson
Sr. Director of Demand Generation at Tiled
January 15, 2021
October 12, 2021

There is a growing trend for interactive content that actively engages users with your products and services before purchasing. It’s a great way to build brand awareness and speed up your sales cycle.

So how do you create interactive content that will stand out from your competition? Here are seven tips to help you improve your interactive content design to stand out from the crowd.

1. Capture Attention First, Sell Later

Too many companies focus on making a sale, but this is the wrong approach. If you focus too heavily on sales, you’ll be less likely to establish a relationship with your customer. Not to mention, your brand may come off as cold, impersonal, and pushy.

If you want to make a better impression, you have to invert how you think about content. Instead of making sales content interactive and engaging, you consider creating interactive and engaging content that can lead to sales.

By changing your focus, you make the right changes in your design process. When you put the customer first and make sure they are having a positive interaction with your brand, sales will follow.

2. Use Text Mindfully

We know, it’s a bit ironic we’re giving you this advice while using words, but words can be boring and lose the attention of your audience. If your audience isn’t really hooked or interested in your content, they won’t want to read through pages of text.

Throughout your design, consider the goal of each segment. Is there a way you can achieve that goal without using text? Is text really the best option for sharing that message? Use text to highlight key points, but don’t overcrowd your interactive content’s design with text.

3. Don’t Think Linear

The design and structure of your content dictate how customers interact with it. The best designs do not have a beginning, middle, and end. Linear content provides little room for input from your customers to explore or interact with your content.

If you’re struggling to figure out a structure for your content, look at successful website designs and the platforms they use. Platforms like Tiled can help you create a unique structure to your content that focuses on customer empowerment. Tiled allows the user to explore and discover information at their own pace rather than forcing them through a beginning-to-end process.

4. Use More Visuals

You’ve most likely heard that a picture is worth a thousand words, and it’s not a quaint phrase. If you can ever make any of your numbers, statistics, or information into a diagram or visual, do it. Users will not sit and read paragraphs of text, but they will look at your visuals and the story they tell.

Using more visuals does not give you permission to be sloppy with your graphics or overwhelm your audience with excessive images. You don’t want sloppy writing and text to represent your company. Be picky and stringent with your visuals. Sloppy images or a mishmash of styles in your visuals can be off-putting and confusing.

5. Make People Curious

Hook and intrigue your audience. The first bit of content they see should be exciting and interesting enough to make them want to explore more. And the next section should answer some of their questions but leave them hanging so that they will want to dive even deeper.

Never give your audience the full picture in your content all in one place. By stretching it out through multiple sections or pieces of content, you will help customers move through your content and motivate them to explore. Simply put, you need to leave them wanting more.

While your content should hook and push your user to continue through the experience, there should be a final goal or purpose for your content. Each page, each image, every paragraph, and every title should point your user towards your final goal.

6. Add Personality and Humor

Think of your content like a conversation you’re having on a first date with your customers. You would never go on a second date with a person who only spoke about work or never showed their personality; the same is true for your users.

Show your brand’s personality and style throughout your content. Use humor! Even if it’s eye-rolling dad jokes, let your style and humor shine. By being vulnerable and showing your brand’s personality, you’re able to create a memorable experience your customers will enjoy as they get to know both you and your product.

7. Remember Your Audience

Your content should fit your audience. Making content for industry professionals who are experts in the field with decades of experience is entirely different from creating content for consumers who don’t even know what your brand does.

Interactive content should never be a one-size-fits-all deal. Generic content has a tendency of being boring and off-putting to your audience. Customers who have experience and knowledge in your field don’t like it when you speak down to them and act like they know nothing, while new customers don’t want to be overwhelmed or overlooked as they need an introduction to your brand.

Interactive content should be made to fit a specific user. Having multiple versions of similar content is powerful because you can tailor the experience a customer has with your brand to ensure you are speaking to their needs, personality, and style. This will help you better create a lasting relationship with them.

Use the Tiled Platform

Tiled has a flexible platform that can help you create unique, one-of-a-kind, interactive microapps to share with your customers. It gives you the tools to make punchy and memorable interactive content design your customers will connect with and remember.

Request your demo today to see how Tiled can help you create interactive content that packs a punch.

Topics
Customer Engagement
Design
Engaging Content
Interactive Content
Ty Nilsson
Sr. Director of Demand Generation at Tiled