Gone are the days when the only thing you needed to worry about was creating a great product. Customer experience is now a product on its own. Brands of all shapes and sizes are driven to make every interaction seamless and intuitive, the way Apple and Amazon do.
If you’re looking for ways to take your company growth to the next level, improving your customer experience should be a top priority.
How do you deliver the best customer experience? Today’s consumers are looking for an intuitive platform that’s easy to use and naturally engaging. If you provide that, your customers can become loyal brand ambassadors who promote your brand but, more importantly, drive deep loyalty that translates into revenue for you.
This guy shows you how to develop a customer experience strategy that encourages engagement.
Before we go any further, let’s discuss what a customer experience strategy involves.
Customer experience is every interaction a customer has with your company, from the first time they learn about you to the time they reach out for customer support, and everything in between. A customer experience strategy is a plan for optimizing every interaction and touchpoint your customers have with your business.
There are many ways to build a customer experience strategy, but the most effective plans usually include a:
If your strategy includes all of these elements, you’ll have a much easier time measuring whether or not your strategy is working and where you can make improvements in the future.
Knowing the components of a great customer experience strategy should help guide your efforts. But you may still be wondering how to get started. Here are some actionable steps for creating your customer experience strategy:
Following these steps will ensure your strategy covers every aspect of customer experience. It will be measurable and create tangible results, cutting out the guesswork that comes with so many elements of improving customer satisfaction.
No customer experience strategy is complete without choosing the right KPIs and implementing solid reporting methods. So how do you measure customer experience? Here are a few popular strategies to try.
Having a user-friendly and mobile-friendly website is one crucial element of running a modern business. If your website is lagging in usability, microapps can help enhance the customer experience.
Like a custom app or cutting-edge website, microapps allow you to create a unique customer experience. Whether you’re interested in delivering case studies, training, or pitches to your customer, a microapp gives you the ability to do just that.
With Tiled, it’s easy to engage your audience by sharing microapps in person, over email or text, or online. Tiled microapps can be embedded into websites or intranets, giving your customers the chance to interact with your business more easily from wherever they are. You’ll also have the chance to see how your microapps are performing so you can deliver even better results as time goes on.
Here’s how it works:
If you’re ready to develop a customer experience strategy that encourages interaction, contact Tiled today. Our powerful features are easy to integrate with the tools you’re already using, including Salesforce, Google, Canvas, and more. Request a demo and start building your first microapp today.