8 Features Every Sales Content Manager Needs From a CMS

February 8, 2023
Chase Lindsley

Your content management system (CMS) should be a tool that helps streamline the process of creating, optimizing, organizing, and storing content for your sales team. At every step throughout the sales cycle, your team should be able to turn to the CMS and find the content they need to be successful.

The problem is, not all CMSs are made equal, and if you don’t find the right one for your company, it can create a lot of headaches for your sales team and could even cost you a sale. To help you avoid the pain of using the wrong CMS, here are eight features you should keep an eye out for when trying to find the right CMS. 

1. Core Functions

You would think every CMS has the same essential core functions, but not all of them do. The first things you should look for in a CMS is to make sure it can: 

  • Add content
  • Edit content
  • Delete content
  • Organize content

Make sure the CMS matches your needs. If your sales team isn’t planning to blog, why are you looking into a CMS that focuses entirely on helping you manage blog posts? The core functions and strengths of the CMS should accommodate the needs of your sales team. 

2. Simplicity

When you’re picking out the right CMS for your sales content management, don’t forget who is using it. Your sales team should see the CMS as an easy tool that can help them nurture leads and decrease onboarding time while aligning with your marketing team. 

Your sales team shouldn’t have to work too hard to access the information they’re looking for. Instead, the CMS design and interface should be simple to use and designed to empower your sales team.

3. Customization

A CMS should be able to match your system and style of work. You should not have to change how you operate so you can use a CMS. Some CMSs lack customization options and are quite rigid. While it can be nice not to manage customization options, it should never slow down or get in the way of your sales team.

4. Editors

In a CMS, it’s not an editor’s job to read over your writing and make sure you have a comma in the right place. That job belongs to an internal program that looks and acts like a small word processor in your CMS, where you can create and revise content. 

Editors can change in their scope and utility between CMS programs. Make sure you find one that gives you the features that make it easy to edit and update content, without undermining the style and branding of your content. 

5. User Roles

Some aspects of your CMS should be limited by user roles. Not everyone on your team needs to be, or should be, an administrator. That’s an easy way for important documents or processes to get tampered with or deleted.

Having multiple user logins and roles can help track any edits or modifications made to the CMS and simplify the overall experience. 

6. Update Speed

An important part of sales is making sure you provide your leads with up-to-date and relevant information about everything from your product line to pricing. It can be disastrous to have a lead get outdated information. Your CMS should be able to quickly update information on any document and make that information available to everyone. By doing this, you can make sure everyone on your team has the right information and is always up to date with the content they are using.

7. Security

Your CMS is a target for hackers, so it should have built-in security. Don’t gamble with your sales content data. Your security should be expansive, but also accessible to make sure that even non-technical users can protect the information and content that is part of the CMS. 

8. Support

The ideal CMS has an expansive range of support options including manuals, video training, and live support staff. With a range of support options, you’ll be able to rest assured that, even if something goes wrong with your CMS, you will have people in your corner helping you resolve the problem. 

Choose Tiled

Tiled can easily be adjusted and updated to meet your needs. It aligns your team with the most current content instantly through a completely customizable, easy-to-manage UI and can even include feedback forms where your sales team can leave notes and feedback directly from the field.

The Tiled asset library connects to your team anywhere through any device, while still keeping your content secure with additional security. We also have a rich program of resources and support to help you get the most from Tiled. 

Find out how the Tiled asset library helped HubSpot create interactive sales enablement for global sales.

Content Experience
Chase Lindsley
Director of Business Development & Alliances at Tiled