If your sales tactics are boring, customers are going to overlook your product. You need to catch their attention and get them wanting more in as little as a glance. Here are seven sales presentation ideas to help you create something customers won’t be able to turn away from.
Marketing is crowded with annoying, flat, and static ads and presentations. One of the best ways to breathe life into your presentation is by adding movement and animations.
Animated digital illustrations are able to tell a story and share emotion with your customer. While those animations might sometimes be small, each piece adds to the overall emotional appeal of your presentation. It may be easy for customers to forget about the exact details, pictures, or information in your presentation, but they won’t forget what they felt.
Facts can be boring. Giving a static chart of figures and numbers to a potential customer can be one of the easiest ways to make their eyes gloss over. Making your information interactive will get their eyes moving again.
A salesperson droning on about a column or row of a spreadsheet will detach a customer from the sales experience. But if you put the information in their hands and give them the power to explore and interact with it on their own terms, they become part of the process. Instead of being distant from the sales presentation and examples, they’re guiding themselves through the information you want them to see.
The information is literally in the hands of the customer, so they have complete control over the experience. This empowers them to learn what they want, avoid details that aren’t as essential, and answer their own concerns through exploration.
Customers are hungry for material, and videos help create a more compelling, human, and engaging sales process.
Videos can break down the wall of a stubborn or uninterested customer. They might not be willing to sit through a wall of text, but most people are willing to watch a well-crafted video.
While it’s good to have generic video presentations that can be sent to every prospect, sales videos can also be tailor-made for each client to fit their needs and pain points. This shows prospects that you’ve done your homework, you understand them, and you’re able to provide a solution that meets their needs.
Your sales presentation structure matters. To make sure a customer understands your presentation, you need to provide them an intuitive design.
Common or familiar designs are sometimes the most intuitive, like zoom or scroll. They’re popular on other apps and websites, so users are already accustomed to using them. These design touchstones can provide you with a starting point for your presentation. Since the customer already knows how to understand, read, and interact with those styles of design, it makes it easier for them to interact with and understand your presentation, too.
It is possible to create an entirely unique design that will help you stand out from the crowd, but this should be done with extreme caution. A design that is overly complicated can make it difficult for the customer. Ideally, your customers should spend little to no effort in learning how to operate or understand your presentation.
Think of transitions like the most infamous part of an infomercial. Just when you thought you knew everything there was about the product, they come out with a “But wait! There’s more! Not only does it slice, but it dices and shreds too!” This is a bit of a jarring and rough transition, but it does its job and keeps the customer listening to the presentation.
Transitions keep your customers engaged throughout the entire experience. Without them, you will have a segmented presentation that will feel disjointed and boring.
Transitions help tie together the points of your presentation, but they need to be consistent in how they perform. Consistent transitions help the customer know and prepare for changes in content, information, or structure. If you aren’t consistent, customers can feel lost or start to focus more on the structure and format of the presentation instead of the information or product you are trying to share with them.
If you’re using a digital presentation, consider how your transitions are going to be triggered. Clicking on the “next” button might seem obvious, but sometimes a simple swipe of the finger or scrolling to the next section is a more natural option.
Whenever possible, use media. Humans are hardwired to process visual data better than text. Visual data displays or data visualizations are easier for your customer to read, understand, and process than a wall of text. Changing a spreadsheet of information into a visual graph or infographic can help you share highly complex data in an understandable format.
Make it easy for your customers to take the next step in the customer journey. Include the who, what, where, when, why, and how to your call to action to help them know where they’re headed next.
Tiled can help you implement all of these ideas to create a one-of-a-kind, eye-popping sales presentation. The Tiled platform makes your presentation both engaging and interactive, which will help increase conversion rates. Check out how interactive tiles can help you share an interactive sales presentation with anyone, anywhere.