5 Best Ways to Use Experiential Content in Your Email Campaigns

February 8, 2023
Ty Nilsson
August 25, 2020

With so many ways to communicate digitally, we often forget to stick with what is tried and true. Is that your nose itching, email? Because yes, we’re talking about you!

While social media has a definite value and purpose, it’s important to diversify your communication to reach people in multiple ways. This is key for brand awareness. Email campaigns are a great way to engage with your customers. But let’s be clear. Slapping together an email with photos and text is not enough. To really see results from your campaigns, you will need to put effort into creating and designing them properly.

That’s why we are sharing tips you can easily implement to create a more interactive email experience.

Before we share the goodies, one thing to keep in mind is that your email templates should always be mobile-friendly. As we move even further towards a mobile-dominant society, your emails will need to make the change as well. Statistics have shown that the majority of people will delete or click out of an email once they discover it is not mobile-friendly.

How to create a more interactive email experience

Implementing interactive elements into your email campaigns is beneficial for engaging customers. We’re sharing a few of our favorites below:

Image Carousel

An image carousel is an intriguing way to display multiple photos in a visually appealing way. It’s especially useful for mobile where content is viewed vertically and requires more scrolling. It allows customers to see several products or service offerings and encourage them to engage by clicking to see more.  The carousel can feature more than just images. You can highlight short snippets of text, buttons and more.

In order to create this within your email, you will need a carousel builder. There are several options available online. Another way to implement an image carousel is by using the Tiled Microapp. This allows you to easily build and embed into your email, website, playbooks and more.

Rollover Effect

The image rollover effect is just what it sounds like! When a customer rolls over an image, a new image or details appear. That’s why the image rollover effect is an ideal way to showcase products at multiple angles. It’s also an opportunity to share details about an item or photo in a more unique, engaging way.

The only limitation is that the rollover effect only works on desktop computers. On a mobile device, the image will remain static.


Traditionally, a hotspot would link to a URL outside of the email. However, with the help of a Microapp from Tiled, you can embed tiles with multiple hotspots into your email. This is ideal if you’d like to showcase several different options.

Here’s how it works:

  1. Choose if you are creating for desktop, tablet or mobile
  2. Design your assets in a design tool of your choice (Photoshop, InDesign, Sketch, etc.)
  3. Drag your images in and create hotspots on your buttons
  4. Embed the published microapp into your email!

Browse the features and see how the microapp works here.


Another way to make your email more visually appealing is to bump up the number of images and photos. Creating a gallery is the perfect way to do this. You know the saying, “A picture is worth a thousand words?” That is true in email marketing too. The right image can sell to a customer better than content or text.

A fun way to create an engaging gallery is by choosing user-generated content. If you have customers sharing images on social media, use them! You can even ask customers to share their photos with the chance to be featured in your marketing.


Click-through rates go through the roof when videos are featured in the body of your email. This is the main reason why businesses have started creating and using video to share information. You have several options when it comes to video. You can embed the video into an email, or you can include a thumbnail link that takes users to a designated page on your website or video channel.

You are likely to see customer engagement improve significantly when you include video in your email marketing.

If you feel your email campaigns could use a refresh, consider implementing some of these interactive elements. The more experiential the content is, the better!

If you’d like to learn more about engaging customers, read 5 Ways to Engage Your Audience Online.

Sales and Marketing
Content Experience
Experimental Content
Email Marketing
Ty Nilsson
Sr. Director of Demand Generation at Tiled