When companies properly align product, enablement and sales to buyers’ need, they can:
And yet, while It is well known that regular collaboration between product marketing and sales enablement is crucial when working toward sustainable growth, most companies still lack the alignment needed to drive these types of results. In this ebook learn how you can facilitate growth-centric collaboration within your own organization using our 5 step plan that includes:
1. Building a strong team
2. Creating a shared plan
3. Investing in the right tools
4. Enacting the plan
5. Measuring and iterating