Context of Stories

Create meaning from chaos with context.

Establishing context today is like describing an elephant to a group of blind men. That is, your audience is the group of blind men trying to put the whole puzzle of your message together in one coherent piece. Invariably, in so many conversations these days — especially ones that occur entirely digitally — one person will eventually say to the other, “What do you mean?”

In our latest eBook, we describe how innovative communicators can create meaning in new ways. You’ll learn about:

  • The concentric circles of context
  • Building context in digital conversations 
  • Context collapse
  • Context within the future of work

We hope this helps you communicate the signal amid all the noise.

Access the eBook Now!

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